The Pains of Being Pure of Heart is an indie pop band which formed in 2007 in New York City.
After garnering widespread acclaim from the likes of The New York Times, Pitchfork and NME to countless indiepop forums, blogs and even Live Journals for their out-of-nowhere s/t 2009 Slumberland debut, have The Pains made the kind of record that will matter to the kind of people to whom records still matter?
Sounds like it! Spin chose Belong as one of the upcoming "winter albums that matter most", and Pitchfork gave the single "Heart in Your Heartbreak "Best New Music, stating "It's immediately appealing in the same way their debut was."
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